The Connect Worldwide, Presents Annual “Celebration of Culture”
in Atlanta, sponsored by BMW of North America
Luxury event offers the ultimate evening of diversity through food, fashion, music and art
(ATLANTA) – More than 300 influencers, celebrities, artists, and automotive enthusiasts gathered at the historic Georgia Freight Depot for the 2nd Annual Celebration of Culture (CoC) event. Produced by The Connect Worldwide, the evening offered guests the ultimate fusion of culinary, art, music and fashion inspired by Asian American, African American and Hispanic American cultures. BMW of North America was the epicenter of the interactive experience featuring several of its new 2018 fleet of high performance, luxury vehicles.
Using food, art, music and fashion as core elements, the CoC’s goal was to create a unique and inspiring environment that celebrates diversity. Event highlights include:
“The language of great food, music and art is universal— so it made sense for BMW to lead the charge in creating new ways to engage influencers,” said Kevin Williams, Head of Multicultural Marketing and Diversity & Inclusion for BMW of North America. “Through the CoC platform, we are redefining diversity in one of the most authentic and intimate ways possible. It’s proof that embracing different cultures is a powerful way to connect.”
In keeping with BMW’s commitment to supporting underserved communities, funds were donated to the Grab A Ball & Play Foundation, which raises funds to purchase new athletic balls for deserving youth. This event’s efforts will benefit the Atlanta and Houston communities. The gift was accepted by legendary NBA player Julius “Dr. J.” Erving during a special check presentation on behalf of his daughter and Founder, Jazmin Erving.
As the official event MC, comedian Jonathan Slocumb kept guests entertained, while journalist and TV anchor Roland Martin hosted the star-studded red carpet. Other celebrity guests included Jermaine Dupri, Cynthia Bailey and Lisa Wu, to name a few. In 2018, The Connect Worldwide plans to roll out the CoC campaign in other diverse cities including Los Angeles, New York, and Chicago.
NOTE TO JOURNALISTS: Additional event images, info and bios are available below:
Introduce the Helping Hart concept to consumers in creative manner, while also positioning the client as good corporate citizen in a credible manner.
Partnered with Savannah College of Art and Design (SCAD) to help raise awareness for its “Helping Hart” giveback program. Students majoring in fashion, illustration, graphic arts and industrial design collaborated to transform Hartwell apparel into original designs inspired by the concept of “giving.”
Over 75M media impressions371 press mentions
Drive awareness and engagement for the vitaminwater program targeting HBCU students.
Launched PR and social media outreach to drive school spirit and friendly competition among HBCU students for a chance to win one of two vitaminwater FADER concerts for their school. Leveraged relationships with urban media and music press to empower AA youth with the tools to be ambassadors and further amplify the program.
Drive overall awareness of AJF as the premier global jazz experienceAdd value to the City’s revenue stream by attracting corporate partners and reaching jazz enthusiasts in feeder markets
Working in concert with GA Dept. of Tourism and ACVB, created and implemented 360-degree communications campaign including digital, mobile app, social media, DOT Partnership, Mayor’s Foursquare Challenge and publicity.
8 week marketing campaign that reached over 1.5 million supporters. Weekly e-blasts and daily social media posts featured information and links about festival artists, promotions and giveaways, sponsor recognitions, as well as photo albums from the Mayor’s Preview Party, Youth Jazz Band Competition various “31 Days of Jazz” concert events and the festival in Piedmont Park.
Identity / Logos,
Social Media Outreach
Website & Mobile Development
Big Data & SEO
Celebrity Talent Procurement
Media Planning & Buying
Print Production & Fulfillment
Customer Attitude & Usage Studies